Placing an ad on a billboard that includes the company name and a memorable image of a product stays visible 24 hours a day 7 days a week. With strategic placement, billboards can generate significant business.
America is on the move, spending more time in transit and less time in the home. As such, our mobile society makes outdoor advertising an important and effective means of getting messages in front of people’s eyes. Billboards can be an effective way to generate name and product recognition with traveling consumers.
Unlike TV, radio or print, outdoor is media that cannot be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays – like billboards. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window.
Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers unprecedented control over how and where an ad is seen.